Senior Brand Designer · Philadelphia
I'm a senior brand designer based in Philadelphia with over ten years of experience building brand systems for complex, high-visibility organizations. My work spans finance, sports, and wellness — from global insurance brands and major championship events to boutique studios and wealth management firms.
I care about design that holds together under pressure: systems that scale across formats, audiences, and contexts without losing their integrity. That discipline comes in part from a background in lettering and calligraphy — work that demands precision and intentionality at every level, and that has quietly shaped how I think about every mark I make.
Experience
Senior Design Manager
- Led creative strategy and execution for executive communications and global brand marketing, evolving and stewarding brand identity across internal and external channels.
- Directed design for 30+ high-profile CEO events, leadership forums, and industry conferences, including the AIG Women's Open.
- Oversaw wide-ranging deliverables — financial reports, C-suite presentations, event staging and signage, digital animations, social content, data visualizations, and branded merchandise.
- Managed vendor relationships, cross-functional collaboration, and quality control across a global organization.
Senior Visual Designer
- Designed global marketing campaigns, digital reports, and interactive content to support business growth.
- Led creative concepting for major events, executive presentations, and marketing collateral.
- Unified global marketing materials through design system refinement, reducing production time and improving brand consistency across all regions.
Senior Freelance Designer
- Created cross-platform deliverables for brand campaigns and product launches — emails, social media, print, sales collateral, and presentation decks.
- Supported rebrand and new website launch with full digital asset design.
- Produced large-scale event graphics and promotional materials for trade shows.
Senior Designer
- Designed music and product campaigns and branded content at scale.
- Developed advertising concepts and pitch decks for clients including Bacardi, HBO, and Coca-Cola.
- Created promotional work for artists from Universal Music Group and Warner Music.
Education
BFA, Visual Communications — University of Delaware, 2010